Why Your Business Needs a Blog

Just Do It!

by David Zemens

…those most respected in their individual fields of expertise always write about their knowledge. Why should your business or industry be any different?David Zemens

If you are reading this article, you probably already have a blog for your business or are interested in having one developed for it. I can tell you from personal experience that having a blog has been good for my business. I can’t over emphasis the impact a blog may have on your business, too.

Establishing Expertise

Consumers prefer to deal with a business that they have confidence in. Once your business has established a blog it becomes the ultimate online newsletter. It has world wide reach, but also touches your client base on the local level.

Writing competent articles about your industry and aiming those articles at your target audience is a terrific way to demonstrate not only your knowledge, but your interest in passing this knowledge on to your customers.

In the world of higher education and professional fields, those most respected in their individual fields of expertise always write about their knowledge. Why should your business or industry be any different?

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June 13th, 2008 | Blogging

The Least Valid Website on the Internet

I Challenge You to Find a Bigger Mess

by David Zemens

As most of you know, I strive to develop websites that conform to currently accepted web design standards. I write my code to be valid both via the CSS file and the XHTML markup.

Although it takes a bit more time to design a website to conform to these standards, it always seemed like the right way to design a website. It also feels good when your product is pronounced to be Valid by the various validation tools.

I stumbled upon a website today that appears to me to be the least valid website I have ever seen. Bar none. As of today, there are 2017 validation errors when the XHTML is checked. Wow. That’s a lot of errors.

Can you find a website with more errors than this one has? That’s the challenge for today!

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P.S.
Just to balance things out, the University of California Spanish & Portugese Department is one of the most valid websites I have ever seen. The good folks over at Accessites.org highlighted the UC Spanish & Department website over a year ago.

How’s that for contrast?

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June 9th, 2008 | Accessibility, Website Design

Shepard Law

www.Shepard-Law.com

by David Zemens

Project Complete: I have just completed a new website for Matthew C. Shepard, PLC. Mr. Shepard is an attorney located in Keego Harbor, MI.

In addition to a standard website, Mr. Shepard wanted the ability to write articles and news items for both his clients and website visitors.

WordPress as a CMS

With that in mind, I designed the site using WordPress as the CMS for this project. With only a modest amount of training, Mr. Shepard will be able to update his “Law Blog” on a regular basis. Not only will this be informative for his readers, but the blog articles will also make his website much more attractive to search engine indexing. Afterall, both Google and Yahoo love fresh content on websites and are likely to increase the page rankings for websites that regularly add new content.

Custom Blog Theme

This website was completed by customizing a blog theme that I have used for previous clients. By reusing an existing theme, and simply modifying the graphics and applying a few other tweaks, I was able to provide Mr. Shepard with a very cost effective solution for his webiste needs. I think the site portrays Mr. Shepard’s law firm as both serious and professional, and that’s just what he was looking for. I am happy with the site, but most importantly, so is the client!

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May 31st, 2008 | Portfolio, WordPress

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